Jessica Simpson has unveiled her first line of maternity clothing.
The 31-year-old, who gave birth to daughter Maxwell Drew Johnson on May 1, has designed the range in collaboration with U.S. retailer Destination Maternity.
Due out in stores in fall, the collection will include form-fitting jersey knit maxi dresses as well as sweaters, capes, jackets, tops and leggings.
Bottoms will be priced between $36 and $59 while chunky knit tops will be priced at $36.
Seventies-inspired dresses and blouses, that aim to eventuate a woman's new curves, will be priced at $59.
Sweaters and capes will cost around $69 each.
The collection will be stocked in more than 700 stores across the U.S. including Macy's, Motherhood Maternity and, of course, Destination Maternity.
Denim will also feature heavily and a variety of washes will be available.
The Fashion Star mentor said in a press release: 'I'm [pleased] to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great.
'You want to wear clothes that are flattering to your baby bump; you want to show your bump off.'
Chris Daniel, president of Destination Maternity, told WWD he was just as pleased about having the new mother jump on board.
He said: 'It was a natural for us. She's very well known for style and fashion and the great work she's been doing growing her brand with the Camuto Group.'
The Camuto Group is the master licensee of the Jessica Simpson Collection.
The two companys have worked in unison ever since the release of the singer's debut shoe line in 2005.
Sunglasses, handbags, dresses, jewellery and more have been released over the years.
The maternity line will be the 24th product line to be sold under the singer's name.
Her fashion empire will allegedly be worth almost $1billion by the end of this year.
The deal follows other recent celebrity signings by Destination Maternity.
Rosie Pope, a pregnancy guru featured on the Bravo series Pregnant In Heels, is also a spokesman for the brand.
Heidi Klum has released several fashion lines with the company.
Simpson, who is engaged to Eric Johnson, told Elle magazine earlier this year that she hoped her daughter will enjoy fashion as much as she does.
She said: 'I swear, I will croak if she asks me for a pair of Nikes instead of Christian Louboutins!
She added that she believes the little girl may, in fact, take after her father.
'Eric is so athletic. We're going to have this athletic girl and I won't even be able to take her shopping.'
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