The five-year-old niece of supermodel Gisele Bunchden is about to launch her own eco-friendly clothing line in partnership with the Brazilian children's wear brand, Brandili Mundi.
The mini-Bundchen has been modelling for the label since last year, with the company extending her contract to include her own collection, Duda Bundchen for Brandili Mundi.
Quick to pounce on the success of the child's famous aunt, the company is using the miniature model as the face of its new ad campaign, as well as a collaborator on the designs.
The toddler told Caras Online: 'The colours I like best in clothes are blue and pink. I love butterflies.'
Essentially acting as Brandili Mundi's personal on-call consultant, the toddler's opinions were taken into account throughtout the design process - giving the company direct insight into what young girls are drawn to in stores.
Germano Costa, the commercial and marketing director of Brandili Textil, the parent company to Brandili Mundi told Forbes: 'She told us about her preferences on prints, cuts and details, and based on the briefing we received from her we came up with a collaborative collection.
He continued: 'The pieces were all approved by Duda, whose romantic inspiration will no doubt catch girls’ eyes.'
38 per cent of Brazilian parents acknowledged that their children have the last word on choosing what to buy and how they will dress, according to research commissioned by ABRASCE, Brazil’s association of shopping centers.
They also found that 44 per cent of the parents who go to shopping malls in Brazil spend much more when accompanied by their children.
The child's parents were quick to point out that they are collaborating with the company because Bundchen wants to.
Her mother, and sister to Gisele, Raquel Bundchen said: 'It is important to note that the keyword in all this is happiness, and Duda, in the first place.'
Her father, Paulo Borges added: 'Raquel and I are here because of her, not because of us. To see the joy of our daughter is what matters most.'
The collection was also designed and produced with eco-friendly materials, and is available to purchase this July.
No comments:
Post a Comment